Digital Marketing…Where are you heading?
When folk talk about Digital Marketing what do they actually mean?
Having a great WordPress website is just the start of your digital marketing journey. There are as many options open to you now as there tube lines and stations on the London Underground. The simple question we like to ask is, where are you now and where do you want to get to? This will open up your route to take and the mix of different tube lines and stations involved. Each journey will involve a different mix, having someone by your side that can help you see the bigger map makes a big difference.
What’s most important to your business?
Your digital marketing strategy will contain different components, whether you sell to businesses (B2B) or consumers (B2C) or maybe a mix of both will have a direct impact on your strategy.
- You might be looking to collect subscribers to a mailing list via your WordPress site or Woocommerce shop.
- Sending regular newsletters and perhaps a monthly prize draw is a great way to increase engagement levels within your customer base.
- Perhaps social media and generating followers, likes and shares via Facebook or Instagram is your thing.
- Alternatively, paid advertising on Google and selling directly via your landing page is your preferred option.
Pulling together your goals and crafting an effective strategy to direct your marketing efforts is always a worthwhile exercise.