What’s most important to your business?
Your digital marketing strategy will contain different components, whether you sell to businesses (B2B) or consumers (B2C) or maybe a mix of both will have a direct impact on your strategy.
- You might be looking to collect subscribers to a mailing list via your WordPress site or Woocommerce shop.
- Sending regular newsletters and perhaps a monthly prize draw is a great way to increase engagement levels within your customer base.
- Perhaps social media and generating followers, likes and shares via Facebook or Instagram is your thing.
- Alternatively, paid advertising on Google and selling directly via your landing page is your preferred option.
Pulling together your goals and crafting an effective strategy to direct your marketing efforts is always a worthwhile exercise.